The Pennsylvania Wilds recently brought in seven new artists and three new trail stops from the 12-and-a-half county PA Wilds region.
Ta Enos, PA Wilds Small Business Ombudsman, says the artisan trail initiative has been in place since 2003 and is a project of the PA Wilds.
â€śIt focuses on raising profitability and promoting artists in our region,â€ť Enos said. â€śThe brand displays high quality products so they can be sold at a higher price, and it helps artists get their products to market.â€ť
The PA Wilds began to support economic development in this region. The artisan trail initiative helps clearly define culture in the communities.
â€śThe artisan aspect has always been an important feature because it helps create an authentic destination,â€ť Enos said. â€śIt helps reflect who we are and help define our culture.â€ť
Defining the culture of the PA Wilds region helps bring tourists to businesses and keep those businesses vibrant.
â€śIt is so important to be an authentic destination,â€ť Enos said. â€śWhen people come here they donâ€™t want to take home trinkets; they want to take home something specific to our region.â€ť
Businesses benefit from marketing, but they can also be an adamant part in supporting their community.